EMarketing Strategies for the Complex Sale
| Author | : Ardath Albee |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 274 |
| Release | : 2010 |
| ISBN-13 | : 9780071628648 |
| ISBN-10 | : 0071628649 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis EMarketing Strategies for the Complex Sale by : Ardath Albee
Download or read book EMarketing Strategies for the Complex Sale written by Ardath Albee and published by McGraw Hill Professional. This book was released on 2010 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relevant information to establish expertise, reach customers, and stand apart from the competition at every stage of the complex sale.
