In today's online attention economy, supply and demand have created a rapidly growing market for firms and entrepreneurs using the tactics, tools, and strategie

This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution

This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studi

The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and