Developing Successful Global Strategies for Marketing Luxury Brands

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Fabrizio Mosca and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies