Decoding Women’s Magazines

Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Springer. This book was released on 1992-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.