Cycles of Spin
| Author | : Patrick Sellers |
| Publisher | : Cambridge University Press |
| Total Pages | : 273 |
| Release | : 2009-10-26 |
| ISBN-13 | : 9781139482516 |
| ISBN-10 | : 1139482513 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Cycles of Spin by : Patrick Sellers
Download or read book Cycles of Spin written by Patrick Sellers and published by Cambridge University Press. This book was released on 2009-10-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sellers examines strategic communication campaigns in the U.S. Congress, arguing that they create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process.
