Customer Relationship Management: A Step
| Author | : H. Peeru Mohamed |
| Publisher | : Vikas Publishing House |
| Total Pages | : 242 |
| Release | : 2003-01-01 |
| ISBN-13 | : 8125912053 |
| ISBN-10 | : 9788125912057 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Customer Relationship Management: A Step by : H. Peeru Mohamed
Download or read book Customer Relationship Management: A Step written by H. Peeru Mohamed and published by Vikas Publishing House. This book was released on 2003-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
