Customer Intimacy
| Author | : Fred Wiersema |
| Publisher | : Claremont |
| Total Pages | : 221 |
| Release | : 1998 |
| ISBN-13 | : 0006388396 |
| ISBN-10 | : 9780006388395 |
| Rating | : 4/5 (95 Downloads) |
Book Synopsis Customer Intimacy by : Fred Wiersema
Download or read book Customer Intimacy written by Fred Wiersema and published by Claremont. This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
