Cross-media Promotion

Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.