Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativit

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing withi

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with diffe

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativit