Coordinating Internet Sales with Other Channels
| Author | : Andreas Pinterits |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 205 |
| Release | : 2009-02-24 |
| ISBN-13 | : 9783834999504 |
| ISBN-10 | : 3834999504 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Coordinating Internet Sales with Other Channels by : Andreas Pinterits
Download or read book Coordinating Internet Sales with Other Channels written by Andreas Pinterits and published by Springer Science & Business Media. This book was released on 2009-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
