City Branding
| Author | : K. Dinnie |
| Publisher | : Springer |
| Total Pages | : 267 |
| Release | : 2010-12-03 |
| ISBN-13 | : 9780230294790 |
| ISBN-10 | : 0230294790 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis City Branding by : K. Dinnie
Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
