Brand Vinci
Author | : Pavan Padaki |
Publisher | : Bloomsbury Publishing |
Total Pages | : 107 |
Release | : 2015-04-23 |
ISBN-13 | : 9789384052966 |
ISBN-10 | : 9384052965 |
Rating | : 4/5 (65 Downloads) |
Download or read book Brand Vinci written by Pavan Padaki and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.