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Brand Mascots
Language: en
Pages: 352
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and o
Brand Mascots
Language: en
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Authors: Stephen Brown
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Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

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This essay sheds light on what is a brand mascot, explicates how companies create brand mascots, and delineates the benefits of companies leveraging brand masco
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ISC 2022 is dedicated to the Niti Aayog policies to promote sustainability through exchange of ideas emerging out of the academia. The ISC is an annual conferen
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This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing