Beyond Multi-Channel Marketing
| Author | : Maria Palazzo |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 267 |
| Release | : 2020-06-17 |
| ISBN-13 | : 9781838676858 |
| ISBN-10 | : 1838676856 |
| Rating | : 4/5 (56 Downloads) |
Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo
Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
