Advertising Organizations and Publications
Author | : John Philip Jones |
Publisher | : SAGE |
Total Pages | : 366 |
Release | : 2000-02-25 |
ISBN-13 | : 9780761912378 |
ISBN-10 | : 0761912371 |
Rating | : 4/5 (71 Downloads) |
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.