Advanced Methods for Conducting Online Behavioral Research

Download or read book Advanced Methods for Conducting Online Behavioral Research written by Sam Gosling and published by American Psychological Association (APA). This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants--