Advanced Introduction to Marketing Strategy
| Author | : Day, George |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 144 |
| Release | : 2022-06-07 |
| ISBN-13 | : 9781800377899 |
| ISBN-10 | : 1800377894 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George
Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
