A Research Agenda for Service Marketing
| Author | : Olivier Furrer |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 403 |
| Release | : 2024-02-12 |
| ISBN-13 | : 9781803923178 |
| ISBN-10 | : 1803923172 |
| Rating | : 4/5 (72 Downloads) |
Book Synopsis A Research Agenda for Service Marketing by : Olivier Furrer
Download or read book A Research Agenda for Service Marketing written by Olivier Furrer and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
