A Complaint is a Gift

Download or read book A Complaint is a Gift written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.