This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of th

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, f

How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University