Global Wine Tourism
Author | : Jack Carlsen |
Publisher | : CABI |
Total Pages | : 300 |
Release | : 2007 |
ISBN-13 | : 9781845931711 |
ISBN-10 | : 1845931718 |
Rating | : 4/5 (18 Downloads) |
Download or read book Global Wine Tourism written by Jack Carlsen and published by CABI. This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.