Understanding Hope and Its Implications for Consumer Behavior

Understanding Hope and Its Implications for Consumer Behavior
Author :
Publisher : Now Publishers Inc
Total Pages : 106
Release :
ISBN-13 : 9781601980366
ISBN-10 : 1601980361
Rating : 4/5 (61 Downloads)

Book Synopsis Understanding Hope and Its Implications for Consumer Behavior by : Deborah J. MacInnis

Download or read book Understanding Hope and Its Implications for Consumer Behavior written by Deborah J. MacInnis and published by Now Publishers Inc. This book was released on 2007 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.


Understanding Hope and Its Implications for Consumer Behavior Related Books

Understanding Hope and Its Implications for Consumer Behavior
Language: en
Pages: 106
Authors: Deborah J. MacInnis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
The Oxford Handbook of Hope
Language: en
Pages: 401
Authors: Matthew W. Gallagher
Categories: Medical
Type: BOOK - Published: 2018 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Hope has long been a topic of interest for psychologists, philosophers, educators, and physicians. In the past few decades, researchers from various disciplines
Inside Consumption
Language: en
Pages: 382
Authors: S. Ratneshwar
Categories: Business & Economics
Type: BOOK - Published: 2005-11-16 - Publisher: Routledge

DOWNLOAD EBOOK

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the
Hope and Despair
Language: en
Pages: 260
Authors: Anthony Reading
Categories: Medical
Type: BOOK - Published: 2004-09-29 - Publisher: JHU Press

DOWNLOAD EBOOK

Bridging many disciplines, Hope and Despair is a major contribution to our knowledge of human behavior.
The Marketing Power of Emotion
Language: en
Pages: 283
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

DOWNLOAD EBOOK

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot