Understanding Advertising
| Author | : Katherine Howe |
| Publisher | : PRUFROCK PRESS INC. |
| Total Pages | : 4 |
| Release | : 2005 |
| ISBN-13 | : 9781593631451 |
| ISBN-10 | : 1593631456 |
| Rating | : 4/5 (56 Downloads) |
Book Synopsis Understanding Advertising by : Katherine Howe
Download or read book Understanding Advertising written by Katherine Howe and published by PRUFROCK PRESS INC.. This book was released on 2005 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Squeezed between the covers of this book is a tantalizing unit designed to increase students' understanding of the advertising pressures they face everyday and also give them opportunities to create their own ads. The unit covers: how advertisements appeal to human needs, persuasion techniques, advertisements in mass media, what makes advertisements effective, and more. This fun, usable text has everything-lesson plans, project ideas, and worksheets-to provide a complete ready-to-use curriculum. Book jacket.
