Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its

To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards e

This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories

Quality is a customer issue. It arises because customers require products and services, which not only meet their performance requirements but are satisfac tory

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its