Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unterneh

Looking at the question of how firms can compete in a global environment, the authors examine the issues considered central to the study of strategic management

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic pr

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the c

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of globa