Theory and Management of Collective Strategies in International Business

Download or read book Theory and Management of Collective Strategies in International Business written by R. Haak and published by Springer. This book was released on 2003-12-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.