Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary

Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica

As a former stripper, Erika Lyremark has seen it all: disrespectful club managers, cutthroat dancers, and a never-ending supply of sleazeballs. Don't even menti