The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
| Author | : Robert J. Hamper |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 321 |
| Release | : 2013-09-04 |
| ISBN-13 | : 9780071809092 |
| ISBN-10 | : 0071809090 |
| Rating | : 4/5 (90 Downloads) |
Download or read book The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans written by Robert J. Hamper and published by McGraw Hill Professional. This book was released on 2013-09-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
