How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same ti

China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of Chi

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highes

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable

2011 Updated Reprint. Updated Annually. China Internet and E-Commerce Investment and Business Guide: Regulations and Opportunities