The Religious Dimensions of Advertising
| Author | : T. Sheffield |
| Publisher | : Springer |
| Total Pages | : 201 |
| Release | : 2006-11-13 |
| ISBN-13 | : 9780230601406 |
| ISBN-10 | : 0230601405 |
| Rating | : 4/5 (05 Downloads) |
Book Synopsis The Religious Dimensions of Advertising by : T. Sheffield
Download or read book The Religious Dimensions of Advertising written by T. Sheffield and published by Springer. This book was released on 2006-11-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
