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The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It
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The Necessary Art of Persuasion
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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a
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This practical text offers management students as well as professionals a comprehensive guide to an essential management function: the use of power and authorit
The Persuasive Leader
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The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – ha