The New Industrial State

Download or read book The New Industrial State written by John Kenneth Galbraith and published by Princeton University Press. This book was released on 2015-04-29 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: With searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings. First published in 1967, The New Industrial State continues to resonate today.