The International Marketing of Travel and Tourism
Author | : François Vellas |
Publisher | : Palgrave |
Total Pages | : 329 |
Release | : 1999 |
ISBN-13 | : 0333717597 |
ISBN-10 | : 9780333717592 |
Rating | : 4/5 (92 Downloads) |
Book Synopsis The International Marketing of Travel and Tourism by : François Vellas
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Palgrave. This book was released on 1999 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel.