The International Marketing of Travel and Tourism

The International Marketing of Travel and Tourism
Author :
Publisher : Palgrave
Total Pages : 329
Release :
ISBN-13 : 0333717597
ISBN-10 : 9780333717592
Rating : 4/5 (92 Downloads)

Book Synopsis The International Marketing of Travel and Tourism by : François Vellas

Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Palgrave. This book was released on 1999 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. This book examines the changes shaping the international marketing of tourism and travel.


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An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used