Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisation

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that c

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi