Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to b

Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-mo

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual r

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These incl