A Wall Street Journal Bestseller Are You a Driver, an Explorer, a Crusader, or a Captain? Many factors shape the success or failure of a new business, whether i

Is there such a thing as an 'entrepreneurial personality'? What makes someone an entrepreneur is a question that has intrigued the lay person and the scholar fo

Collects and organize the latest findings on the prevalence of various personality traits among the entrepreneurial population and their impact on venture perfo

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the