This book explores the consumption of counterfeit fashion goods. Despite the importance of the consumer in counterfeiting policy, there has been a lack of atten

Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop

The global halal industry is likely to grow to between three and four trillion US dollars in the next five years, from the current estimated two trillion, backe

This study develops and applies a rigorous methodology to estimate the incidence of counterfeit and pirated items in world trade.