This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and b

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various

Become an event planning pro & create a successful event series

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy,

Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire