Strategic Writing
Author | : Charles Marsh |
Publisher | : Routledge |
Total Pages | : 335 |
Release | : 2015-07-17 |
ISBN-13 | : 9781317343875 |
ISBN-10 | : 1317343875 |
Rating | : 4/5 (75 Downloads) |
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.