Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of

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Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts tha

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind