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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Product Strategy for High Technology Companies
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Marketing of High-technology Products and Innovations
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Successful Marketing Strategy for High-tech Firms
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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t
Future-focused Strategic Marketing
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The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities fo