The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of thi

The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementin

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you n

The new frontier for marketing is no longer traditional media of print and television, more and more people are moving online in attempts to the next new thing