This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable infl

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector