Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theo

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p