While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust a

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games wi

Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes too

The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own cu