Research from a diverse array of organizational settings and occupations is included, from the education of medical students to the promotion of salespeople and

Using numerous examples from businesses that have successfully undergone transition, this invaluable volume presents step-by-step strategies for reducing the hu

As nonprofit organizations mature and grow, their staffs and programs expand, their operations and dynamics become more complex, and the climate they operate in

This book addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological i

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