Research Handbook on Brand Co-Creation

Research Handbook on Brand Co-Creation
Author :
Publisher : Edward Elgar Publishing
Total Pages : 448
Release :
ISBN-13 : 9781839105425
ISBN-10 : 1839105429
Rating : 4/5 (29 Downloads)
DOWNLOAD EBOOK
Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.


Research Handbook on Brand Co-Creation Related Books

Research Handbook on Brand Co-Creation
Language: en
Pages: 448

Research Handbook on Brand Co-Creation

Authors: Markovic, Stefan
Categories: Business & Economics
Type: BOOK - Published: 2022-03-10 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research H
Research Handbook of Innovation and Creativity for Marketing Management
Language: en
Pages: 261

Research Handbook of Innovation and Creativity for Marketing Management

Authors: Eric Shiu
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combine
The Power of Co-Creation
Language: en
Pages: 290

The Power of Co-Creation

Authors: Venkat Ramaswamy
Categories: Business & Economics
Type: BOOK - Published: 2010-10-05 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve
Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462

Handbook of Research on Integrating Social Media into Strategic Marketing

Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Research Handbook on Strategic Communication
Language: en
Pages: 523

Research Handbook on Strategic Communication

Authors: Jesper Falkheimer
Categories: Business & Economics
Type: BOOK - Published: 2022-12-13 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions fro