Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop,

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need

The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the quest

In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even