With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a vari

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equi

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of awar