Public Relations Disasters

Public Relations Disasters
Author :
Publisher : Kogan Page Publishers
Total Pages : 340
Release :
ISBN-13 : 0749445726
ISBN-10 : 9780749445720
Rating : 4/5 (20 Downloads)
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Book Synopsis Public Relations Disasters by : Gerry McCusker

Download or read book Public Relations Disasters written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.


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